Hey
there!

As the Donor Communications Manager at Feeding America, I oversaw campaign development and communications strategy for a portfolio of 50+ corporate partners.

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My work spanned campaign messaging, social copy, web content, press materials, email marketing, and partner recognition across multiple industries, including retail, grocery, healthcare, finance, and consumer goods. From high-profile national activations to nuanced internal resources, I helped to translate complex programs into clear, compelling narratives that reflect Feeding America’s voice and amplify the mission to end hunger.

As the sole copywriter at INDIRAP,  I was responsible for all copy, content, and editing projects/tasks within the agency. 

 
My work samples include but are not limited to social, web, email, video, and paid-ad copy for 30+ clients in multiple industries including real estate, construction, crypto-currency, automobile, video production, food and beverage, service industry, business leadership, sports consulting, cleaning products, accounting,  and app development.

As Hey Nonny's Marketing Coordinator, I developed, managed, and analyzed the restaurant's social media platforms. This included conducting in-depth research of bands and artists to properly promote their shows. 

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Work samples include campaign copy and design examples as well as project details. 

During my time at CALA I went above and beyond my role as a marketing intern. I spearheaded a new SEO initiative to strengthen the organization's digital presence, drafted a timely press release in response to a high-stakes immigration case, and collaborated with my team to develop mission-driven content that reflected CALA’s voice and inspired action.

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Samples include: Press release, project pitch, and social media posts

This is a creative brief I completed for a Brand Strategy course I took in 2018. It's pretty lengthy, but the basic idea of the assignment was to analyze an abundance of brand research that I had collected over the course of the semester and turn that research into insights that I would then turn into a "big idea" for the company's next campaign. 

This is a group assignment that was completed for my Consumer Insight course. We first had to pick a brand that had little or poor advertising, we chose Pavlok. Once chosen, it was our job to construct primary and secondary research in order to generate insights as to what the company could do to increase brand awareness.

(Fun fact: Pavlok had an appearance on Shark Tank in which the Sharks identified many of the same brand problems we found.)

This group project required a total rebrand of an already existing sandwich shop located in Champaign IL. The instructions gave us a budget, a target audience, and a general direction in which the new owners wanted to take regarding the rebranding. Also, I now know how much it costs to book Neil Degrasse Tyson for a private event, which is very valuable information. 

This is a report that was completed for my Innovation in Advertising course. For this assignment, my group and I selected a product, conducted market research, and generated PPC and DisplayAd campaign propositions using Google AdWords and ComScore. The goal of this project was to ensure our understanding of the digital advertising planning process. My main focus was on the PPC campaign proposition.